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Eugène Ionesco. La cantatrice chauve. Gallimard, 1964

“Massin’s design took Ionesco’s atypical dialogue and made it perform in print the way in which professional actors would play the work on stage. Part comic book, part stage direction, Massin’s graphically theatrical experiment used high-contrast photographic illustrations by Henry Cohen to document the characters, and then matched each one with a specific typeface, bringing the dialogue to life with each characterization. The characters become caught up in a battle between hopeless situations, meaningless wordplay, and ongoing cliché (…) The Typographic language that Massin created bacame an underground sensation, and many designers began to mimic its experimental style, which echoed that of Dada and Futurism. Today designers continue to play with typography, but few credit Massin as the first to bring the theater of the absurd to life through typographic form.”

Graphic: 500 designs that matter. London: Phaidon, 2017