Samuel Bing. Artistic America, Tiffany glass, and Art Nouveau. Cambridge, Mass.: MIT Press, 1970

“Design can be a useful asset in acquiring good manuscripts. Some authors are sufficiently attracted by the prospect of having a beautifully made book to choose to publish with a small house with a name for good design. These publishers have a style -a consistent attitude about design- but not a regid format for all books. MIT Press under the design direction of Muriel Cooper in the 1970s did not use the same typefaces or formats for all its books, but the books were often instantly recognizable as coming from MIT.”

Richard Hendel. On book design. New Haven: Yale University Press, 1998 (p. 26)