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Karl Gerstner. Achtung: die Schweiz. Basel: Verlag F. Handschin, 1955

“One of a series of ‘Basel Political Texts’ edited by Markus Kutter. The cover, in black on solid red, was an early stereotype of ‘Swiss’ design. The flap of the back cover carried a questionnaire that could be torn out as a postcard. The inside pages, typeset in bold Monotype grotesque, show Gerstner alternating paragraphs in two widths of text column.”

Richard Hollis. Swiss graphic design: the origins and growth of an international style, 1920-1965. New Haven: Yale University Press, 2006 (p. 181)