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Max Bill. Wegleitung zur Allianz-Ausstellung 1947. Zürich: Kunsthaus Zürich, 1947

“Bill designed three catalogues whose jackets are variations on a typographical theme -and which have one precursor and at least one successor. The line of designers runs from Jan Tschichold through Max Bill to Richard Paul Lohse (...) The typography for these catalogue covers followed the same motif or pattern: alternating horizontal and vertical lines and groups of text. All three designers have taken care to organize the surface in a rectangular fashion, to create proportions -as if they were obliged to Mondrian!”

Max Bill: Typografie, Reklame, Buchgestaltung. Zürich: Niggli, 1999 (p. 84)

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