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The Face, nº 66, October 1985

“For [Malcolm] Garrett and [Peter] Saville, who had studied together at school and college, as well as for Brody, inspiration came not from the previous generation of designers, or from the generation’s heroes sucha as Rand and Bass, but from Pop Art and from the modernist typographers of the 1920s. Herbert Spencer’s Pioneers of Modern Typography (1969) became their set text.”

 

Rick Poynor, ed. Communicate: independent British graphic design since the sixties. London: Barbican Art Gallery: Laurence King, 2004 (p. 32)